Tides is giving back 1% of all sales, not profits, to environmental causes.

Tides has joined 1% for the Planet, committing to donate 1% of annual sales to support environmental organizations focused on the environment.

At Tides, our passion for the sea and sustainability led us to join 1% for the Planet, a global movement where businesses donate 1% of their annual sales to environmental organizations.

By joining 1% for the Planet, we support organizations working to protect marine ecosystems, reduce pollution, and promote sustainable practices.

We believe that by working together, we can create a more sustainable future for our planet and protect the oceans that we love.

"Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We're excited to welcome Tides to our global movement," says Kate Williams, CEO of 1% for the Planet.

By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised millions in funding to support environmental partners around the globe.

Partners are vetted and approved based on referrals, track record, and environmental focus. With over 5,000 environmental partners in the 1% for the Planet network, every member can find and support the causes that matter most to them.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.

Look for the 1% logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org.